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Why Online Video?

62% of Americans are watching videos online, with YouTube having a reported 1 billion hits per day, website videos are here to stay and no longer a luxury but a necessity. Websites videos convert prospects into clients.

The benefits of Web video are huge and include:

  • Attracts the attention of search engines
  • Builds trust with your prospects
  • Adds depth to your company
  • Positions you as an expert
  • Conveys emotion that is unmatched by text
  • Reaches a large audience
  • Saves you time
  • With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
  • Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)
  • Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)
  • By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)
  • Mobile commerce will reach $119 billion by 2015. (MobiThinking, 2011)
  • 84% of smartphone owners use their devices to search local retailers, and 68% search for pricing information. (ROI Research Inc, 2011)

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